Most new small businesses just do not have the know how to deal with marketing in the initial stages. As it turns out, marketing is actually one of the most important things you can focus on when developing an escort business. In that, it is just the same as any other small start up business.
To actually reach the point where you know what works best for your business, you will need to test things out. But be prepared! Sales and marketing in an escort business are more or less the same. Yes once get a client (or for that matter potential Marbella escorts) on the phone then sales skills become important. However, in this day and age, pretty much your only route to market is via the internet and your web site, even if you advertise on escort directories or (in Spain) the newspaper then escorts abd clients will still expect to visit your web site.
Gone are the days when newspaper ads could be used on their own to promote escort services, even when you are legally able to run that type of ad in the first place. In most places it is all about your web site and your search engine optimization. It is the search engine work (SEO) that gets your site to the top of the searches oh Google, Bing, Safari and Yahoo. You cannot just pay for advertising slots on te front page like you could as a restaurant or hotel. Be warned if you do not have the skills to do this your self you will need to find the very best people who can work for you on your business and it could be a significant investment. It will certainly not be quick, no matter how much money you throw at it.
I should also mention word of mouth advertising. It can be very powerful and important. Yes, if you provide a good service you will get client and escort recommendations. However unless you are already successful on the search engines with your web site, you will to spend a lot of time socializing in all the right places to bring clients and talent in to your agency. And besides, actual sales time by word of mouth will be limited and lets be honest it will cost you a fortune in booze!